By

Larry
New Name Change   NEW NAME CHANGE   STATE FIRE ORGANIZATION CHANGES NAME   The Firemen’s Association of the State of Pennsylvania, their name since 1883, has officially changed its name to The Firefighters’ Association of the State of Pennsylvania.   At an Association meeting in the summer of 2019, then President Kathleen Snauffer of...
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Your Digital Marketing Site   Once you have established your organization’s presence on a website, facebook, Instagram or other social network, you have entered the world of digital marketing. Digital marketing is defines as the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.[1]   The website or...
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Your “Volunteer” Web Page   Most fire and EMS agencies have a “recruitment”, “join now”, or “volunteer” page on their website; or some type of related reference on facebook or other social media to a single location for potential members can access to learn more about your organization and potentially join. The “page” MUST be...
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Business Social Media Recruitment and Retention Techniques We Can Use   Social media has proven to be very valuable in the business community to recruit and retain staff and we in the emergency service community can learn from them, particularly regarding potential and current member/employee engagement.   Businesses have realized that they can no longer...
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Recruitment & Retention Social Media Considerations   We have been discussing the expanded use of social media techniques to recruit and retain fire and EMS personnel, but with any social media platform, there are a number of benefits and challenges and it is important to know them as you select a media platform for your...
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